Advertising and Monetizing with Push Notifications

Push Notifications are a well-known and utilized marketing tool to help with re-engagement of apps on a user’s device. These ads are also a significant revenue source for app developers and website owners as it allows them to monetize inactive users.  

According to the Localytics Data Team, Push Notifications boosts app engagement by 88%. They also found 50% of users will opt into Push Notifications and find them beneficial to their user experience.

What is not as well known, is that all types of advertisers including brands, direct response, user acquisition, native and search content have utilized Push Notifications due to the high viewability, clicks and overall performance they provide. Push Notifications provide higher retention and engagements rates as well as assist in increasing overall ROI.

This format has traditionally worked extremely well for advertisers because it allows a user to view the ad and interact with it at their convenience.  Unlike traditional ads that disappear after a few seconds, or minutes, Push Notification ads allows the user to interact with the ad at their convenience. A push ad can reside in the notification tray for hours, so a user can view and interact with the ad when most convenient for them.

Traditional display ads can only be seen when a user opens an app or visits a domain, but Push Notifications allow for incremental monetization opportunity to reach inactive users as the ads are displayed on the device itself.

There are many distribution versions available to display a push notification to a user. Most users may not realize this, as the user’s experience will remain the same for all versions of Push Notifications.

  1. App Developers can deliver a Push Notification to their users via an SDK
  2. Website owners deliver Push Notifications via the Chrome browser to a user’s device
  3. Manufacturers (OEM) and Carriers (Telco) also send Push Notifications to their users

Each of these versions has an opt-in audience, and a user can also opt-out of push notifications at anytime via their notification settings.

Airpush has disrupted this space since 2011, by being the first in the industry to deliver ads within the notification tray.  All versions mentioned above are available via the Airpush platform to reach users globally.

Airpush Guide to App Localization

Congratulations, your new mobile app is complete! The next step is launching a strategy that maximizes downloads as well as the revenue that your business can generate from them.

There are many elements that go into reaching this goal, but one of the most important is localization based on language, content, monetization strategy and app store distribution.

Learn more in this free whitepaper.

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Airpush’s Bundle 2 SDK helps developer earn 80% of revenue from 3rd party app stores

Challenge: WackiApps was founded in 2011, immediately finding success producing quality Android apps of all kinds, including wallpaper, trivia and games. The open nature of the Android platform allowed them to grow quickly and reinvest early earnings in order to propel the business’s growth even faster. Unfortunately, as the platform evolved, limitations were placed on the monetization strategies that were permitted through apps downloaded through the Google™ Play Store.

Solution: WackiApps was aware that with tightening developer guidelines, it was going to become increasingly important to publish different versions of apps for the Play Store and the large variety of 3rd party app stores available to Android users. WackiApps quickly integrated Airpush’s Bundle 2 SDK into their consumer downloads, because it’s specifically designed to maximize earnings from apps published on stores other than Google Play.

Results: WackiApps immediately saw dramatically increased earnings from using Airpush’s Bundle 2 SDK, especially from app categories that have historically been difficult to monetize, such as wallpapers. The strategy was so successful that the earnings from 3rd party app stores quickly grew to become over 80% of the growing company’s overall revenue. This enabled WackiApps to continue its rapid growth, which has included growing its internal team of developers as well as expanding its marketing team and budgets.

The strategy has been so successful, that it has resulted in a pivot to the company’s overall strategy. In addition to designing, launching and marketing some of the world’s premier mobile apps, WackiApps focuses on finding the best traffic throughout the world and maximizing its potential. Recently, this resulted in a huge win for the company, with them launching and monetizing the top trivia app within one of Android’s most popular categories.

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Airpush drives growth of new app by producing 3-5x more app downloads than any other network

Challenge: TableCard, a new app that allows users to check-in at their favorite restaurants to receive a discount, launched in late 2012 in targeted cities throughout the US. The founders knew that the first few months after launch would be critical for driving adoption, growing their reputation among mobile users and building the word of mouth that would create organic growth for years to come. Because the unique geographic and behavioral aspects of their app required a truly advanced set of tools, they began a search to identify the top mobile advertising networks in the world in terms of scale and reach, but also in terms of targeting and revenue optimizing technology.

Solution: TableCard’s founders did a comprehensive search of the options available in the mobile advertising industry, and decided to launch a campaign that ran on many of the top ad networks in the industry, including Admob, Millennial Media and Airpush. At Airpush, TableCard was assigned to a team of seasoned mobile advertising experts who guided them through the easy account setup process and provided award winning support so that they could quickly optimize the creative, targeting and reporting.

Results: In only a few short days, TableCard realized that Airpush was outperforming all other mobile ad networks in terms of traffic, conversion rates and overall engagement of users. Airpush also resulted in the lowest CPI (Cost-per-Install) of any of the top mobile ad networks used in the launch. To achieve these impressive results TableCard leveraged Airpush’s innovative and industry-leading mobile ad formats, including Push Notification, AppWall, Dialog and Icon Ads. The combination of advanced formats allowed TableCard to reach opted-in users in a variety of ways — shifting away from overused in-app banners that interrupt user engagement. Airpush’s geographic targeting capabilities also dramatically outperformed the rest of the mobile ad networks, allowing TableCard to send ads to users who’s precise locations made them the most likely to respond to offers in real-world locations. This advanced technology also allows TableCard to accurately plan and roll out growth plans in new markets with virtually zero wasted budget; an essential component of expansion plans of any small organization with plans of heavy growth into the future.

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